I know I tortured you all with my Super Bowl post the other day and I'm sorry, really [note from STY: No you're not.]. But who wouldn't love to get inside the head of the advertising executives and be a witness to their incredible thought process when trying to come up with a suitable and memorable commercial for the Super Bowl? This year a 30-second television commercial within the confines of the big game will cost a national advertiser upwards of $3.5 million. That, my friends, is a whopping $116,667 per second for a commercial with no guarantees on how many eyeballs will actually see it. We gotta go pee at some point!!
Who doesn't love the Coca-Cola bears??
So you can imagine that these companies that are ponying up this type of dough want to fucking WOW the viewers. Working at an ad agency, I'm always very interested in the ads (as much as I am about the game even!) and we usually spend the next week at the office criticizing or commending the final idea that hit the airwaves.
What I love about this day and age of Facebook and Twitter and YouTube is being able to get a sneak peak of the spots before they air. And the car companies have hit it out of the park this year. For instance, VW has incorporated a Star Wars theme again -- if you haven't seen this year's spot yet (click here if you want it), I won't spoil it for you but I fell in love (despite my extreme loathing for VW). They even put out a teaser (see below) for the spot that was almost more entertaining than the actual spot!
And Honda's spot featuring Matthew Broderick, reprising his role as Ferris Bueller, promises to entertain based on the previews floating around the interwebs. And Toyota looks to have gone way outside their comfort zone with a hilarious "It's Reinvented!" theme for the new Camry. Fucking nearly pissed my pants laughing at this one!
But so far, my favorite has to Audi. Leave it to the German car company to latch on the vampire craze and create one amazing 60-second spot. One website says "If you like classic emo and Twilight, with a funny twist at the end, you should love this ad as much as we do." The spot highlights Audi's new headlight technology... and that's all I'm going to say. I'll let the spot do the rest of the talking.
So what do you think? Will the promise of clever advertising get you to watch the big game?