If it wasn't for the radio, I would be even more clueless than I already am about anything happening in the world that isn't Twilight related. Pre-all-consuming-Twilight-obsession, I used to keep informed by reading news online, listening to the radio, watching it on television, and filling in the rest with newspapers and magazines. But as Mr. Snarky has noted, lately Twilight news sustains me on level comparable to oxygen, food, and water. I can live on that shit! Consequently, there is rarely time enough in the day for all that other nonsense... Thankfully, in the mornings while we're getting ready for work, we still have news radio on in every room at Casa Snarky (can't read blogs while showering, after all. Yet.). And then I listen to more news radio during my heinous trek to the office, although sometimes it's hard to hear it over the near-constant stream of profanity I usually feel compelled to direct at my fellow commuters.
In the very best of times, the real world and the Twidom intersect and I hear a news story that makes me think of Twilight (er, more than almost everything makes me think of Twilight). I was listening to Marketplace (I am a "left of the dial" kinda gal for both news and music...) and they were discussing the one thing that the retail fashion powers-that-be are considering their fiscal lifesaver this year: plaid.
This season they're pinning their hopes on a very familiar pattern. Marketplace's Stacey Vanek Smith reports.
STACEY VANEK-SMITH: After more than a year of being pounded by the recession, retailers think they've finally found the strategy for success...plaid [aka "the pattern favored by just about every member of the Twilight cast!"].
Karolyn Wangstad: We're just kind of mad about plaid here [us, too! Especially when said plaid is wrapped around a certain someone...].
Karolyn Wangstad is Vice President of trend for JCPenney. She says plaid is a pillar for the fall. She says it works for men and women, and you can put it on anything [like your favorite vampire!].
Families are expected to spend about 8 percent less on back to school shopping than they did last year [don't forget your Twilight lunchbox and thermos!]. Plaid fits into that pattern, too, says Wendy Liebmann CEO of WSL Strategic Retail. She says you can put the print on any fabric, from cashmere to cotton, so even cash-strapped shoppers can get their plaid on.
WENDY LIEBMANN: This sense of trying to make even the trend merchandise affordable has been really a mantra for most of the retailers around the country.
And some of us may not even have to buy anything, if we can just find those old flannel shirts, which are probably somewhere in the garage with our Nirvana posters, Doc Martens and fingerless gloves. [Who needs to go to the garage? Well, not for my docs, anyway...]
[Note from JJ: I still have all my docs too. Oh, and I officially never want to read the word "plaid" again because no matter how many times I look at it it looks like its spelled wrong. And it's annoying.]
Honestly, I did plaid the first time it went around, back in the late eighties and early nineties. And along with leggings, vests, gladiator sandals (I swear they came back into style two seconds after I stuffed mine into a Goodwill box - I may have actually caused them to resurface), moccasins, bleached/ripped/acid-washed jeans, Candies, and all that other stuff, I stick to my hard-and-fast rule: if it's "back," I probably shouldn't be buying it, wearing it, or coveting it at Hot Topic.
However, that's not gonna stop me from ogling the Twilight cast in all their plaid-wearing glory (and by "Twilight cast" I mean "Robert Pattinson exclusively although some of those other guys are hot but not you Taycob you're still too young I don't care what anyone says - damn you, I'm gonna have to be totally sauced at the New Moon premiere just to deal with your adolescent 8-pack abs! sigh - moving on...):
would wear, if there were such a thing.
So thanks, Twilight, for keeping all those retailers in business! These days, I think Twilight and Cash for Clunkers are the only things holding the economy together... Now I'm gonna go buy me some more Twilight merch to decorate JJ's apartment while she's away (more on that to come!).
P.S. Here's the official plaid of Clan Snarky!